Concepedia

Karen W. Miller

KW

6

Publications

350

Citations

6

H-Index

2007

Active since

Affiliations

University of Southern Queensland(Current)

Karen W. Miller is an author at University of Southern Queensland specializing in management, brand awareness, and marketing.

Top concepts

MarketingManagementBrand AwarenessBusinessBrand EquityBrand ManagementConsumer ResearchBrand StrategyBrand DevelopmentCustomer Satisfaction

Publications per year

2007–2014

6

Publications

6

Contributing clarity by examining brand luxury in the fashion market

Karen W. Miller, Michael K. Mills · Journal of Business Research · 2011 · 174 citations

Marketing, Culture, Luxury +14

Probing brand luxury: A multiple lens approach

Karen W. Miller, Michael K. Mills · Journal of Brand Management · 2012 · 70 citations

Luxury, Brand Luxury, Brand Equity +8

Hedonic customer responses to fast fashion and replicas

Karen W. Miller · Journal of Fashion Marketing and Management · 2013 · 52 citations

Customer Satisfaction, Consumer Research, Brand Strategy +22

Employee-Based Brand Equity: Antecedents and Consequences

T Supornpraditchai, Karen W. Miller, IN Lings et al. · UTS ePRESS (University of Technology Sydney) · 2007 · 24 citations · Full text

Customer Satisfaction, Theoretical Cbbe, Brand Equity +15

The effects of affective and utilitarian brand relationships on brand consideration

Lai Cheung Leung, Ursula Bougoure, Karen W. Miller · Journal of Brand Management · 2014 · 16 citations

Marketing, Customer Satisfaction, Brand Equity +11

Rows per page

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