Concepedia

Michael K. Mills

MK

11

Publications

486

Citations

11

H-Index

1979

Active since

Affiliations

University of Southern Queensland(Current)

University of Georgia

Michael K. Mills is an author at University of Southern Queensland specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorFashionBrand EquityBrand AwarenessLuxury BrandingLuxury

Publications per year

1979–2023

11

Publications

11

Contributing clarity by examining brand luxury in the fashion market

Karen W. Miller, Michael K. Mills · Journal of Business Research · 2011 · 174 citations

Marketing, Culture, Luxury +14

Probing brand luxury: A multiple lens approach

Karen W. Miller, Michael K. Mills · Journal of Brand Management · 2012 · 70 citations

Luxury, Brand Luxury, Brand Equity +8

Uncovering Victoria's Secret

Margee Hume, Michael K. Mills · Journal of Fashion Marketing and Management · 2013 · 61 citations

Information Leakage, Consumer Research, Brand Strategy +24

<i>Campylobacter</i> Abundance in Breastfed Infants and Identification of a New Species in the Global Enterics Multicenter Study

Xiaoming Bian, Jolene M. Garber, Kerry K. Cooper et al. · mSphere · 2020 · 42 citations · Full text

Social and Emotional Determinants of Victim Crime Reporting

Martin S. Greenberg, Chauncey Wilson, R. Barry Ruback et al. · Social Psychology Quarterly · 1979 · 37 citations

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