Concepedia
Journal of Brand Management · 2012 · 70 citations · 55 references
LuxuryBrand LuxuryBrand EquityLuxury Brand ManagementPositioning (Marketing)FashionBusinessManagementBrand AwarenessLuxury BrandingMarketing
55
Harvard business review
Journal of the American Dietetic Association · 1994 · 46.5K citations
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Service Logic, Service-dominant Logic, Service Study +6
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