Concepedia

T Supornpraditchai

TS

1

Publications

24

Citations

1

H-Index

2007

Active since

T Supornpraditchai is an author specializing in customer satisfaction, brand management, and brand equity.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Research

Publications per year

2007–2007

1

Publications

1

Employee-Based Brand Equity: Antecedents and Consequences

T Supornpraditchai, Karen W. Miller, IN Lings et al. · UTS ePRESS (University of Technology Sydney) · 2007 · 24 citations · Full text

Customer Satisfaction, Theoretical Cbbe, Brand Equity +15

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