Concepedia

Todd Lone

TL

7

Publications

300

Citations

7

H-Index

2009

Active since

Affiliations

California State University, Fresno(Current)

Renmin University of China

Todd Lone is an author at California State University, Fresno specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchEconomicsManagementFood MarketingConsumer ChoiceConsumer BehaviorHealthFood ChoiceAgricultural Economics

Publications per year

2009–2018

7

Publications

7

Chinese consumers’ willingness to pay for green- and eco-labeled seafood

Pei Xu, Yinchu Zeng, Quentin Fong et al. · Food Control · 2012 · 189 citations

Economics, Food Marketing, Consumer Uncertainty +13

Marketing healthy food to the least interested consumers

Todd Lone, Dan J. Pence, Annette E. Levi et al. · Journal of Foodservice · 2009 · 27 citations

Food Choice, Nutrition, Food Marketing +14

Chinese consumers’ willingness to pay for rice

Pei Xu, Hang Su, Todd Lone · Journal of Agribusiness in Developing and Emerging Economies · 2018 · 24 citations

Consumer Economics, Agricultural Economics, Consumer Research +17

Willingness to pay for red wines in China

Pei Xu, Yinchu Zeng, Shunfeng Song et al. · Journal of Wine Research · 2014 · 23 citations

Consumer Economics, Consumer Uncertainty, Applied Economics +19

Consumer Characteristics and Willingness to Pay for Locally Produced Product: A Case Study of Rib-eye Steaks in the Northern Great Plains

Kuo‐Liang Chang, Pei Xu, Jerry Warmann et al. · Journal of Agriculture Food Systems and Community Development · 2013 · 16 citations · Full text

Agricultural Economics, Consumer Research, Consumer Attitude +22

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