Kuo‐Liang Chang

A comparison study of travel expenditure and consumption choices between first-time and repeat visitors

Kuo‐Liang Chang, Chiang-Ming Chen, Timothy J. Meyer · Tourism Management · 2012 · 53 citations

Marketing, Customer Satisfaction, Economics +10

The influence of travel agents on travel expenditures

Chiang-Ming Chen, Kuo‐Liang Chang · Annals of Tourism Research · 2012 · 53 citations

Economics, Business, Travel Agents +4

Diversification strategy and financial performance in the Taiwanese hotel industry

Chiang-Ming Chen, Kuo‐Liang Chang · International Journal of Hospitality Management · 2011 · 51 citations

Revenue Management, Firm Performance, Financial Management +12

Effect of Price Instability on Hotel Profitability

Chiang-Ming Chen, Kuo‐Liang Chang · Tourism Economics · 2012 · 27 citations

Revenue Management, Economics, Dynamic Pricing +13

Consumers' Willingness to Pay for Locally Produced Ground Beef: A Case Study of the Rural Northern Great Plains

Kuo‐Liang Chang, Pei Xu, K. R. Underwood et al. · Journal of International Food & Agribusiness Marketing · 2012 · 23 citations

Applied Economics, Agricultural Economics, Consumer Research +20