Abhi Bhattacharya

Digital transformation: A multidisciplinary reflection and research agenda

Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart et al. · Journal of Business Research · 2019 · 4.2K citations · Full text

Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR)

Abhi Bhattacharya, Valerie Good, Hanieh Sardashti et al. · Journal of Business Ethics · 2020 · 147 citations · Full text

Corporate Risk Management, Warm Glow, Risk Management +13

Examining Why and When Market Share Drives Firm Profit

Abhi Bhattacharya, Neil A. Morgan, Lopo L. Rego · Journal of Marketing · 2021 · 82 citations

Firm Market Share, Firm Performance, Corporate Strategy +11

Doing good when times are bad: the impact of CSR on brands during recessions

Abhi Bhattacharya, Valerie Good, Hanieh Sardashti · European Journal of Marketing · 2020 · 73 citations · Full text

Customer Satisfaction, Socially Responsible Product, Consumer Study +16

Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities

Abhi Bhattacharya, Neil A. Morgan, Lopo L. Rego · Journal of Marketing Research · 2020 · 46 citations · Full text

Customer Profitability, Customer Satisfaction, Utility Theory +14