Valerie Good

Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR)

Abhi Bhattacharya, Valerie Good, Hanieh Sardashti et al. · Journal of Business Ethics · 2020 · 147 citations · Full text

Corporate Risk Management, Warm Glow, Risk Management +13

A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance

Valerie Good, Douglas E. Hughes, Ahmet H. Kirca et al. · Journal of the Academy of Marketing Science · 2022 · 124 citations

Customer Satisfaction, Achievement Goal, Self-efficacy Theory +12

Doing good when times are bad: the impact of CSR on brands during recessions

Abhi Bhattacharya, Valerie Good, Hanieh Sardashti · European Journal of Marketing · 2020 · 73 citations · Full text

Customer Satisfaction, Socially Responsible Product, Consumer Study +16

More than money: establishing the importance of a sense of purpose for salespeople

Valerie Good, Douglas E. Hughes, Hao Wang · Journal of the Academy of Marketing Science · 2021 · 63 citations

Customer Experience, Customer Satisfaction, Consumer Culture +8

Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface

Avinash Malshe, Douglas E. Hughes, Valerie Good et al. · International Journal of Research in Marketing · 2021 · 33 citations

Multi-level Theoretical Framework, Customer Satisfaction, Strategy Implementation Impediments +9