Mayukh Dass

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

V. Kumar, Ashutosh Dixit, R Javalgi et al. · Journal of the Academy of Marketing Science · 2015 · 206 citations

Marketing Analytics, Intelligent Agent, Agent Technology +8

Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store

Moutusy Maity, Mayukh Dass · Decision Support Systems · 2014 · 197 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +13

Building innovation capability: The role of top management innovativeness and relative-exploration orientation

Xinchun Wang, Mayukh Dass · Journal of Business Research · 2017 · 146 citations

Innovation Study, Management, Business +9

The impact of media richness on consumer information search and choice

Moutusy Maity, Mayukh Dass, Piyush Kumar · Journal of Business Research · 2018 · 140 citations

Information Search, Advertising, Information Behavior +11

Applications of artificial intelligence in B2B marketing: Challenges and future directions

Masoud Moradi, Mayukh Dass · Industrial Marketing Management · 2022 · 94 citations

Artificial Intelligence, Marketing Analytics, Business-to-business Research +13