Concepedia

Mayukh Dass

MD

37

Publications

1.7K

Citations

22

H-Index

2003

Active since

Affiliations

Texas Tech University(Current)

University of Georgia

The University of Texas at Tyler

US Forest Service

Texas State University

Mayukh Dass is an author at Texas Tech University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchCommunicationConsumer BehaviorArtsBusiness StrategyCustomer SatisfactionInteractive Marketing

Publications per year

2003–2023

37

Publications

37

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

V. Kumar, Ashutosh Dixit, R Javalgi et al. · Journal of the Academy of Marketing Science · 2015 · 206 citations

Marketing Analytics, Intelligent Agent, Agent Technology +8

Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store

Moutusy Maity, Mayukh Dass · Decision Support Systems · 2014 · 197 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +13

Building innovation capability: The role of top management innovativeness and relative-exploration orientation

Xinchun Wang, Mayukh Dass · Journal of Business Research · 2017 · 146 citations

Innovation Study, Management, Business +9

The impact of media richness on consumer information search and choice

Moutusy Maity, Mayukh Dass, Piyush Kumar · Journal of Business Research · 2018 · 140 citations

Information Search, Advertising, Information Behavior +11

Applications of artificial intelligence in B2B marketing: Challenges and future directions

Masoud Moradi, Mayukh Dass · Industrial Marketing Management · 2022 · 94 citations

Artificial Intelligence, Marketing Analytics, Business-to-business Research +13

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