Concepedia

Moutusy Maity

MM

15

Publications

1K

Citations

13

H-Index

2012

Active since

Affiliations

Indian Institute of Management Lucknow(Current)

Texas Tech University

Indian Institute of Management Ranchi

Indian Institute of Management Tiruchirappalli

The University of Texas at El Paso

Moutusy Maity is an author at Indian Institute of Management Lucknow specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCommunicationInteractive MarketingArtsBusinessSocial InfluenceConsumer BehaviorCustomer Satisfaction

Publications per year

2012–2024

15

Publications

15

Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store

Moutusy Maity, Mayukh Dass · Decision Support Systems · 2014 · 197 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +13

Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity et al. · Journal of Business Research · 2017 · 195 citations

Social Identity, Social Media, Gender Identity +14

The impact of media richness on consumer information search and choice

Moutusy Maity, Mayukh Dass, Piyush Kumar · Journal of Business Research · 2018 · 140 citations

Information Search, Advertising, Information Behavior +11

Technology product coolness and its implication for brand love

Amit Anand Tiwari, Anirban Chakraborty, Moutusy Maity · Journal of Retailing and Consumer Services · 2020 · 85 citations

Marketing, Product Experience, Management +6

Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits

Payal S. Kapoor, M.S. Balaji, Moutusy Maity et al. · Journal of Retailing and Consumer Services · 2021 · 85 citations

Behavioral Decision Making, Consumer Study, Dark Personality Traits +16

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