Concepedia
Statistics
Publications
16
Citations
1.1K
H-Index
14
Active since
2012
Affiliations
Indian Institute of Management Lucknow(Current)
Texas Tech University
Indian Institute of Management Ranchi
University of Southampton
Indian Institute of Management Tiruchirappalli
Moutusy Maity is an author at Indian Institute of Management Lucknow specializing in marketing, business, and consumer behavior.
Publications per year
2012–2024
Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store
Moutusy Maity, Mayukh Dass · Decision Support Systems · 2014 · 201 citations
Business, Marketing, Marketing Management +14
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity et al. · Journal of Business Research · 2017 · 196 citations
Social Sciences, Communication, Social Psychology +12
The impact of media richness on consumer information search and choice
Moutusy Maity, Mayukh Dass, Piyush Kumar · Journal of Business Research · 2018 · 148 citations
Social Sciences, Communication, Marketing +12
Technology product coolness and its implication for brand love
Amit Anand Tiwari, Anirban Chakraborty, Moutusy Maity · Journal of Retailing and Consumer Services · 2020 · 94 citations
Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits
Payal S. Kapoor, M.S. Balaji, Moutusy Maity et al. · Journal of Retailing and Consumer Services · 2021 · 93 citations
Social Sciences, Marketing, Psychology +16
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