Concepedia
Statistics
Publications
15
Citations
1K
H-Index
13
Active since
2012
Affiliations
Indian Institute of Management Lucknow(Current)
Texas Tech University
Indian Institute of Management Ranchi
Indian Institute of Management Tiruchirappalli
The University of Texas at El Paso
Moutusy Maity is an author at Indian Institute of Management Lucknow specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchCommunicationInteractive MarketingArtsBusinessSocial InfluenceConsumer BehaviorCustomer Satisfaction
Publications per year
2012–2024
Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store
Moutusy Maity, Mayukh Dass · Decision Support Systems · 2014 · 197 citations
Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +13
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity et al. · Journal of Business Research · 2017 · 195 citations
Social Identity, Social Media, Gender Identity +14
The impact of media richness on consumer information search and choice
Moutusy Maity, Mayukh Dass, Piyush Kumar · Journal of Business Research · 2018 · 140 citations
Information Search, Advertising, Information Behavior +11
Technology product coolness and its implication for brand love
Amit Anand Tiwari, Anirban Chakraborty, Moutusy Maity · Journal of Retailing and Consumer Services · 2020 · 85 citations
Marketing, Product Experience, Management +6
Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits
Payal S. Kapoor, M.S. Balaji, Moutusy Maity et al. · Journal of Retailing and Consumer Services · 2021 · 85 citations
Behavioral Decision Making, Consumer Study, Dark Personality Traits +16
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