Concepedia

Satish S. Maheswarappa

SS

7

Publications

357

Citations

7

H-Index

2017

Active since

Affiliations

Indian Institute of Management Tiruchirappalli(Current)

Indian Institute of Management Lucknow

Great Lakes Institute of Management

Indian Institute of Management Ranchi

SRM University

Satish S. Maheswarappa is an author at Indian Institute of Management Tiruchirappalli specializing in communication, consumer behavior, and arts.

Top concepts

CommunicationArtsMarketingManagementConsumer BehaviorConsumer ResearchMedia MarketingSocial InfluenceDigital MarketingConsumer Decision Making

Publications per year

2017–2023

7

Publications

7

Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity et al. · Journal of Business Research · 2017 · 195 citations

Social Identity, Social Media, Gender Identity +14

Nostalgia: A Review, Propositions, and Future Research Agenda

Ekta Srivastava, Bharadhwaj Sivakumaran, Satish S. Maheswarappa et al. · Journal of Advertising · 2022 · 56 citations

Technology readiness of teenagers: a consumer socialization perspective

Anubhav Mishra, Satish S. Maheswarappa, Charles L. Colby · Journal of Services Marketing · 2018 · 48 citations

Digital Society, Innovation Adoption, Emerging Media +29

Nostalgic advertising in India: a content analysis of Indian TV advertisements

Ekta Srivastava, Satish S. Maheswarappa, Bharadhwaj Sivakumaran · Asia Pacific Journal of Marketing and Logistics · 2017 · 24 citations

Indian Tv Advertisements, Targeted Advertising, Consumer Research +23

Teenagers’ eWOM intentions: a nature vs nurture perspective

Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity et al. · Marketing Intelligence & Planning · 2018 · 12 citations

Digital Marketing, Consumer Study, Social Psychology +33

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