Concepedia

Ekta Srivastava

ES

6

Publications

134

Citations

6

H-Index

2012

Active since

Affiliations

Indian Institute of Management Lucknow(Current)

Great Lakes Institute of Management

Indian Institute of Management Tiruchirappalli

Indian Institute of Technology Kanpur

Ekta Srivastava is an author at Indian Institute of Management Lucknow specializing in management, tissue engineering, and orthopaedics.

Top concepts

MedicineManagementOrthopedicsTissue EngineeringArtsBrandingBusinessEducationMarketingJournalism

Publications per year

2012–2023

6

Publications

6

Nostalgia: A Review, Propositions, and Future Research Agenda

Ekta Srivastava, Bharadhwaj Sivakumaran, Satish S. Maheswarappa et al. · Journal of Advertising · 2022 · 56 citations

Nostalgic advertising in India: a content analysis of Indian TV advertisements

Ekta Srivastava, Satish S. Maheswarappa, Bharadhwaj Sivakumaran · Asia Pacific Journal of Marketing and Logistics · 2017 · 24 citations

Indian Tv Advertisements, Targeted Advertising, Consumer Research +23

The Emerging Challenges in HRM

Ekta Srivastava, Nisha Agarwal · International journal of scientific and technology research · 2012 · 18 citations

Strategic Human Resources, International Human Resource Management, Education +19

Anti-infective composite cryogel scaffold treats osteomyelitis and augments bone healing in rat femoral condyle

Irfan Qayoom, Ekta Srivastava, Ashok Kumar · Biomaterials Advances · 2022 · 13 citations

Tissue Engineering, Rat Femoral Condyle, Synthetic Bone Substitute +11

Organic-inorganic composite of polypropylene fumarate and nanohydroxyapatite as carrier of antibiotics for the treatment of bone infections

Irfan Qayoom, Abhay Prasad, Ekta Srivastava et al. · Biomaterials Advances · 2023 · 12 citations

Tissue Engineering, Biocompatible Material, Hydroxyapatite +8

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