Bharadhwaj Sivakumaran

Author

Great Lakes Institute of Management ORCID

Also Known As

Bharadhwaj Sivakumaran, Bharadhwaj sivakumaran, Sivakumaran Bharadhwaj

Publications

2.2K

Citations

H-Index

103

Concepts

All Affiliations

Great Lakes Institute of Management Anna University, Chennai Hong Kong Polytechnic University Auckland University of Technology Indian Institute of Management Lucknow

About

Bharadhwaj Sivakumaran is an author at Great Lakes Institute of Management specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	20	24	1.8K
2	Business	14	15	1.1K
3	Arts	3	3	91
4	Engineering	1	1	11
5	Health Sciences	1	1	23

Bharadhwaj Sivakumaran

Publications

Citations

H-Index

Page 1

	Year	Citations
Impulse buying and variety seeking: A trait-correlates perspective Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall Journal of Business Research Behavioral SciencesBehavioral Decision MakingImpulse BuyingCompulsive ShoppingManagement	2009	432
Impact of store environment on impulse buying behavior Geetha Mohan, Bharadhwaj Sivakumaran, Piyush Sharma European Journal of Marketing Consumer MotivationConsumer StudyConsumer ResearchBuying BehaviorPsychology	2013	407
Comparison of perceived acquisition value sought by online second-hand and new goods shoppers Angeline Gautami Fernando, Bharadhwaj Sivakumaran, L. Suganthi European Journal of Marketing Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer Study	2018	92
Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation Nirmalya Bandyopadhyay, Bharadhwaj Sivakumaran, Sanjay Patro, Journal of Retailing and Consumer Services Behavioral Decision MakingImpulse BuyingConsumer Sales PromotionsManagementConsumer Research	2021	91
Store environment's impact on variety seeking behavior Geetha Mohan, Bharadhwaj Sivakumaran, Piyush Sharma Journal of Retailing and Consumer Services Online Customer BehaviorBehavioral SciencesStore EnvironmentBehavioral Decision MakingInteractive Marketing	2012	87
Exploring impulse buying in services: toward an integrative framework Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall Journal of the Academy of Marketing Science Customer SatisfactionService ResearchImpulse BuyingConsumer StudyManagement	2013	75
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall Journal of Marketing Management Customer SatisfactionBehavioral Decision MakingConsumer StudyCommon Conceptual FrameworkSocial Psychology	2010	73
If You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on “Greenwashed” Environmental Claims Angeline Gautami Fernando, L. Suganthi, Bharadhwaj Sivakumaran Journal of Advertising	2014	63
Information search behaviour among new car buyers: A two-step cluster analysis Sneha Satish, Bharadhwaj Sivakumaran IIMB Management Review Information SearchInformation RetrievalTwo-step Cluster AnalysisInformation BehaviorInteractive Marketing	2010	60
Nostalgia: A Review, Propositions, and Future Research Agenda Ekta Srivastava, Bharadhwaj Sivakumaran, Satish S. Maheswarappa, Journal of Advertising	2022	56

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