Concepedia

Bharadhwaj Sivakumaran

BS

31

Publications

2K

Citations

23

H-Index

2003

Active since

Affiliations

Great Lakes Institute of Management(Current)

Anna University, Chennai

Hong Kong Polytechnic University

Auckland University of Technology

Indian Institute of Management Lucknow

Bharadhwaj Sivakumaran is an author at Great Lakes Institute of Management specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessBehavioral Decision MakingBehavioral ScienceInteractive MarketingConsumer Decision MakingCommunication

Publications per year

2003–2023

31

Publications

31

Impulse buying and variety seeking: A trait-correlates perspective

Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall · Journal of Business Research · 2009 · 432 citations

Behavioral Sciences, Behavioral Decision Making, Impulse Buying +7

Impact of store environment on impulse buying behavior

Geetha Mohan, Bharadhwaj Sivakumaran, Piyush Sharma · European Journal of Marketing · 2013 · 407 citations · Full text

Consumer Motivation, Consumer Study, Consumer Research +21

Comparison of perceived acquisition value sought by online second-hand and new goods shoppers

Angeline Gautami Fernando, Bharadhwaj Sivakumaran, L. Suganthi · European Journal of Marketing · 2018 · 92 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +24

Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation

Nirmalya Bandyopadhyay, Bharadhwaj Sivakumaran, Sanjay Patro et al. · Journal of Retailing and Consumer Services · 2021 · 91 citations

Behavioral Decision Making, Impulse Buying, Consumer Sales Promotions +9

Store environment's impact on variety seeking behavior

Geetha Mohan, Bharadhwaj Sivakumaran, Piyush Sharma · Journal of Retailing and Consumer Services · 2012 · 87 citations

Online Customer Behavior, Behavioral Sciences, Store Environment +9

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