Concepedia

Sanjay Patro

SP

7

Publications

194

Citations

7

H-Index

2013

Active since

Affiliations

Xavier School of Management(Current)

Indian Institute of Technology Delhi

Fore School of Management

Sanjay Patro is an author at Xavier School of Management specializing in business, consumer research, and marketing.

Top concepts

BusinessMarketingConsumer ResearchManagementConsumer BehaviorEconomicsDigital MarketingCustomer SatisfactionInteractive MarketingBehavioral Decision Making

Publications per year

2013–2021

7

Publications

7

Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation

Nirmalya Bandyopadhyay, Bharadhwaj Sivakumaran, Sanjay Patro et al. · Journal of Retailing and Consumer Services · 2021 · 91 citations

Behavioral Decision Making, Impulse Buying, Consumer Sales Promotions +9

A study on consumer adoption of technology-facilitated services

Indranil Roy Chowdhury, Sanjay Patro, Pingali Venugopal et al. · Journal of Services Marketing · 2014 · 23 citations

Service Provider, Customer Satisfaction, Digital Marketing +23

The Role of Opinion Leaders in High-Involvement Purchases: An Empirical Investigation

P. Sanjay Sarathy, Sanjay Patro · South Asian Journal of Management · 2013 · 20 citations

What is a fair fare? Exploring the differences between perceived price fairness and perceived price unfairness

Kanupriya Katyal, Vinay Kanetkar, Sanjay Patro · Journal of Revenue and Pricing Management · 2019 · 19 citations

Economics, Price Fairness, Behavioral Decision Making +11

‘Country-of-Origin’ Effect and Consumer Decision-making

A. Francis Abraham, Sanjay Patro · Management and Labour Studies · 2014 · 18 citations

Consumer Uncertainty, International Marketing, Trade +20

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