Concepedia

Roger Marshall

RM

49

Publications

3.1K

Citations

29

H-Index

1994

Active since

Affiliations

Auckland University of Technology(Current)

Nanyang Technological University

Kyung Hee University

Hong Kong Polytechnic University

Great Lakes Institute of Management

Roger Marshall is an author at Auckland University of Technology specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionSocial SciencesInteractive MarketingConsumer Decision MakingBehavioral Decision Making

Publications per year

1994–2022

49

Publications

49

Exploring Customer Loyalty Following Service Recovery

Tom DeWitt, Doan Nguyen, Roger Marshall · Journal of Service Research · 2007 · 438 citations

Customer Satisfaction, Relationship Marketing, Cognitive Appraisal Model +13

Impulse buying and variety seeking: A trait-correlates perspective

Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall · Journal of Business Research · 2009 · 432 citations

Behavioral Sciences, Behavioral Decision Making, Impulse Buying +7

General theory of cultures' consequences on international tourism behavior

Arch G. Woodside, Shih-Yun Hsu, Roger Marshall · Journal of Business Research · 2010 · 195 citations

Culture, Tourist Experience, Globalization +6

Measuring brand power: validating a model for optimizing brand equity

Woon Bong Na, Roger Marshall, Kevin Lane Keller · Journal of Product & Brand Management · 1999 · 164 citations

Customer Satisfaction, Brand Strategy, Consumer Research +20

Emic and etic interpretations of engagement with a consumer-to-consumer online auction site

Eathar Abdul-Ghani, Kenneth F. Hyde, Roger Marshall · Journal of Business Research · 2010 · 136 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +14

Rows per page

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