Roger Marshall - Concepedia

Author

Roger Marshall

Auckland University of Technology ORCID

Also Known As

R. Marshall, ROGER MARSHALL, Roger Marshall

130

Publications

3.3K

Citations

H-Index

181

Concepts

All Affiliations

Auckland University of Technology Nanyang Technological University Kyung Hee University Hong Kong Polytechnic University Great Lakes Institute of Management

About

Roger Marshall is an author at Auckland University of Technology specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	20	24	1.6K
2	Arts	8	8	461
3	Education	4	4	154
4	Language Studies	2	2	320
5	Law	1	1	92

Roger Marshall

Publications

3.1K

Citations

H-Index

Page 1

	Year	Citations
Exploring Customer Loyalty Following Service Recovery Tom DeWitt, Doan Nguyen, Roger Marshall Journal of Service Research Customer SatisfactionRelationship MarketingCognitive Appraisal ModelService QualityService Recovery	2007	438
Impulse buying and variety seeking: A trait-correlates perspective Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall Journal of Business Research Behavioral SciencesBehavioral Decision MakingImpulse BuyingCompulsive ShoppingManagement	2009	432
General theory of cultures' consequences on international tourism behavior Arch G. Woodside, Shih-Yun Hsu, Roger Marshall Journal of Business Research CultureTourist ExperienceGlobalizationCultural TourismTourism	2010	195
Measuring brand power: validating a model for optimizing brand equity Woon Bong Na, Roger Marshall, Kevin Lane Keller Journal of Product & Brand Management Customer SatisfactionBrand StrategyConsumer ResearchBrand LoyaltyManagement	1999	164
Emic and etic interpretations of engagement with a consumer-to-consumer online auction site Eathar Abdul-Ghani, Kenneth F. Hyde, Roger Marshall Journal of Business Research Electronic MarketplaceCustomer SatisfactionOnline Customer BehaviorBuying BehaviorAdvertising	2010	136
Critical Tests of Multiple Theories of Cultures’ Consequences Shih-Yun Hsu, Arch G. Woodside, Roger Marshall Journal of Travel Research International MarketingConsumer ResearchCultural FactorCultural ConfigurationsCultural Studies	2013	125
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships Drew Franklin, Roger Marshall Industrial Marketing Management Relationship MarketingAntecedent ConditionOrganizational CommunicationManagementBusiness	2018	107
Show you care: initiating co-creation in service recovery Yingzi Xu, Roger Marshall, Bo Edvardsson, Journal of service management Customer SatisfactionConsumer ResearchCommunicationOrganizational BehaviorManagement	2014	102
Stakeholder influence, institutional duality, and CSR involvement of MNC subsidiaries Changsu Kim, Jungkeun Kim, Roger Marshall, Journal of Business Research Stakeholder ManagementInstitutional DualityManagementBusinessCorporate Responsibility	2018	92
Exploring impulse buying in services: toward an integrative framework Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall Journal of the Academy of Marketing Science Customer SatisfactionService ResearchImpulse BuyingConsumer StudyManagement	2013	75

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