Concepedia

Woon Bong Na

WB

Statistics

Publications

2

Citations

195

H-Index

2

Active since

1994

Affiliations

Pusan National University(Current)

Woon Bong Na is an author at Pusan National University specializing in business strategy, business, and customer satisfaction.

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchMarketing ManagementCustomer SatisfactionBrandingAdvertisingBrand Equity

Publications per year

1994–1999

2

Publications

2

Measuring brand power: validating a model for optimizing brand equity

Woon Bong Na, Roger Marshall, Kevin Lane Keller · Journal of Product & Brand Management · 1999 · 164 citations

Customer Satisfaction, Brand Strategy, Consumer Research +20

The Advertising Agency Selection Process

Roger Marshall, Woon Bong Na · International Journal of Advertising · 1994 · 31 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +16

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