Charles L. Colby

Statistics

Publications

Citations

1.4K

H-Index

Active since

2003

Affiliations

Indian Institute of Management Ranchi(Current)

Charles L. Colby is an author at Indian Institute of Management Ranchi specializing in technology adoption, online impression formation, and technology assessment.

Publications per year

2003–2018

Publications

An Updated and Streamlined Technology Readiness Index

A. Parasuraman, Charles L. Colby · Journal of Service Research · 2014 · 1.3K citations

Business, Cloud Computing, Management Information Systems +16

Technology still matters

Charles L. Colby, A. Parasuraman · Marketing management · 2003 · 51 citations

Technology readiness of teenagers: a consumer socialization perspective

Anubhav Mishra, Satish S. Maheswarappa, Charles L. Colby · Journal of Services Marketing · 2018 · 49 citations

Social Sciences, Communication, Marketing +17

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