Concepedia
Statistics
Publications
29
Citations
1.5K
H-Index
19
Active since
2016
Affiliations
Jaipuria Institute of Management(Current)
Swansea University
Indian Institute of Management Lucknow
Symbiosis International University
Qatar University
Anubhav Mishra is an author at Jaipuria Institute of Management specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessCommunicationDigital MarketingInteractive MarketingUser ExperienceCustomer Satisfaction
Publications per year
2016–2024
Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants
Anubhav Mishra, Anuja Shukla, Sujeet Kumar Sharma · International Journal of Information Management · 2021 · 217 citations
Customer Satisfaction, Voice, User Acceptance +10
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity et al. · Journal of Business Research · 2017 · 195 citations
Social Identity, Social Media, Gender Identity +14
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
Anubhav Mishra, Anuja Shukla, Nripendra P. Rana et al. · Psychology and Marketing · 2020 · 180 citations
Abstract Online Retailers, Consumer Uncertainty, Product Type +26
Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach
Anubhav Mishra, Anuja Shukla, Nripendra P. Rana et al. · International Journal of Information Management · 2022 · 124 citations · Full text
eWOM: Extant Research Review and Future Research Avenues
Anubhav Mishra, S Satish · Vikalpa The Journal for Decision Makers · 2016 · 101 citations · Full text
Digital Marketing, E-services, Consumer Research +24
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