Concepedia

Anuja Shukla

AS

11

Publications

809

Citations

11

H-Index

2018

Active since

Affiliations

Jaipuria Institute of Management(Current)

Qatar University

Noida International University

Dayalbagh Educational Institute

Swansea University

Anuja Shukla is an author at Jaipuria Institute of Management specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorDigital MarketingInteractive MarketingUser ExperienceCustomer SatisfactionTechnology

Publications per year

2018–2024

11

Publications

11

Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants

Anubhav Mishra, Anuja Shukla, Sujeet Kumar Sharma · International Journal of Information Management · 2021 · 217 citations

Customer Satisfaction, Voice, User Acceptance +10

From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses

Anubhav Mishra, Anuja Shukla, Nripendra P. Rana et al. · Psychology and Marketing · 2020 · 180 citations

Abstract Online Retailers, Consumer Uncertainty, Product Type +26

Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach

Anubhav Mishra, Anuja Shukla, Nripendra P. Rana et al. · International Journal of Information Management · 2022 · 124 citations · Full text

Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model

Anuja Shukla, Shiv Kumar Sharma · Vision The Journal of Business Perspective · 2018 · 105 citations

Customer Satisfaction, Mobile Marketing, Mobile Technology +15

Role of ICT in emancipation of digital entrepreneurship among new generation women

Anuja Shukla, Priyanka Kushwah, Eti Jain et al. · Journal of Enterprising Communities People and Places in the Global Economy · 2021 · 53 citations

Digital Divide, Social Change, Entrepreneurship +16

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