Concepedia
Statistics
Publications
11
Citations
809
H-Index
Active since
2018
Affiliations
Jaipuria Institute of Management(Current)
Qatar University
Noida International University
Dayalbagh Educational Institute
Swansea University
Anuja Shukla is an author at Jaipuria Institute of Management specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorDigital MarketingInteractive MarketingUser ExperienceCustomer SatisfactionTechnology
Publications per year
2018–2024
Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants
Anubhav Mishra, Anuja Shukla, Sujeet Kumar Sharma · International Journal of Information Management · 2021 · 217 citations
Customer Satisfaction, Voice, User Acceptance +10
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
Anubhav Mishra, Anuja Shukla, Nripendra P. Rana et al. · Psychology and Marketing · 2020 · 180 citations
Abstract Online Retailers, Consumer Uncertainty, Product Type +26
Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach
Anubhav Mishra, Anuja Shukla, Nripendra P. Rana et al. · International Journal of Information Management · 2022 · 124 citations · Full text
Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model
Anuja Shukla, Shiv Kumar Sharma · Vision The Journal of Business Perspective · 2018 · 105 citations
Customer Satisfaction, Mobile Marketing, Mobile Technology +15
Role of ICT in emancipation of digital entrepreneurship among new generation women
Anuja Shukla, Priyanka Kushwah, Eti Jain et al. · Journal of Enterprising Communities People and Places in the Global Economy · 2021 · 53 citations
Digital Divide, Social Change, Entrepreneurship +16
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