Concepedia

Anuja Shukla

AS

Statistics

Publications

11

Citations

872

H-Index

11

Active since

2018

Affiliations

Jaipuria Institute of Management(Current)

Narsee Monjee Institute of Management Studies

Qatar University

Noida International University

Dayalbagh Educational Institute

Anuja Shukla is an author at Jaipuria Institute of Management specializing in business, consumer behavior, and marketing.

Publications per year

2018–2024

11

Publications

11

Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants

Anubhav Mishra, Anuja Shukla, Sujeet Kumar Sharma · International Journal of Information Management · 2021 · 228 citations

Computing, Information Technology, Social Psychology +13

From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses

Anubhav Mishra, Anuja Shukla, Nripendra P. Rana et al. · Psychology and Marketing · 2020 · 197 citations

Business, Marketing, Marketing Management +17

Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach

Anubhav Mishra, Anuja Shukla, Nripendra P. Rana et al. · International Journal of Information Management · 2022 · 138 citations · Full text

Business, Information Systems, Management Information Systems +9

Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model

Anuja Shukla, Shiv Kumar Sharma · Vision The Journal of Business Perspective · 2018 · 105 citations

Business, Information Systems, Marketing +16

Role of ICT in emancipation of digital entrepreneurship among new generation women

Anuja Shukla, Priyanka Kushwah, Eti Jain et al. · Journal of Enterprising Communities People and Places in the Global Economy · 2021 · 57 citations

Business, Information Technology, E-commerce Systems +15

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