Concepedia

Payal S. Kapoor

PS

10

Publications

607

Citations

10

H-Index

2013

Active since

Affiliations

Fore School of Management(Current)

University of Nottingham Ningbo China

University of Nottingham

Xavier School of Management

Indian Institute of Management Indore

Payal S. Kapoor is an author at Fore School of Management specializing in communication, social media, and management.

ORCID

Top concepts

Publications per year

2013–2022

10

Publications

10

Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels

Payal S. Kapoor, M.S. Balaji, Yangyang Jiang et al. · Journal of Travel Research · 2021 · 150 citations · Full text

, , +21

Effectiveness of sustainability communication on social media: role of message appeal and message source

Payal S. Kapoor, M.S. Balaji, Yangyang Jiang · International Journal of Contemporary Hospitality Management · 2021 · 118 citations

, , +26

Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption

Payal S. Kapoor, M.S. Balaji, Yangyang Jiang · European Journal of Marketing · 2022 · 115 citations

, , +33

Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits

Payal S. Kapoor, M.S. Balaji, Moutusy Maity et al. · Journal of Retailing and Consumer Services · 2021 · 85 citations

, , +16

Message sharing and verification behaviour on social media during the COVID-19 pandemic: a study in the context of India and the USA

Anumegha Sharma, Payal S. Kapoor · Online Information Review · 2021 · 36 citations

, , +17

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