Piyush Kumar - Concepedia

Author

Piyush Kumar

University of Georgia ORCID

Also Known As

Kumar, Piyush, P. Sai Sampath Kumar, PIYUSH KUMAR, Piyush Kumar

Publications

1.3K

Citations

H-Index

Concepts

All Affiliations

University of Georgia Texas Tech University Vanderbilt University Rice University Elon University

About

Piyush Kumar is an author at University of Georgia specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	14	16	982
2	Business	12	13	777
3	Arts	3	3	174
4	Engineering	1	1	32
5	Language Studies	1	1	22

Piyush Kumar

Publications

1.2K

Citations

H-Index

Page 1

	Year	Citations
The Impact of Waiting Time Guarantees on Customers' Waiting Experiences Piyush Kumar, Manohar U. Kalwani, Maqbool Dada Marketing Science Customer ExperienceCustomer SatisfactionService AssuranceConsumer ResearchWaiting Time Guarantee	1997	239
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions Piyush Kumar Journal of Marketing Customer SatisfactionBrand EquityFocal BrandConsumer StudyInteractive Marketing	2005	148
The impact of media richness on consumer information search and choice Moutusy Maity, Mayukh Dass, Piyush Kumar Journal of Business Research Information SearchAdvertisingInformation BehaviorInteractive MarketingManagement	2018	140
The Impact of Performance, Cost, and Competitive Considerations on the Relationship between Satisfaction and Repurchase Intent in Business Markets Piyush Kumar Journal of Service Research Customer SatisfactionConsumer UncertaintyRepurchase IntentClient-supplier RelationshipsConsumer Research	2002	106
The Impact of Capital Structure on Advertising Competition: An Empirical Study* Gustavo Grullon, George Kanatas, Piyush Kumar The Journal of Business	2006	63
The Impact of Long-Term Client Relationships on the Performance of Business Service Firms Piyush Kumar Journal of Service Research Relationship MarketingCustomer SatisfactionLong-term Client RelationshipsBusiness-to-business ResearchBusiness Intelligence	1999	58
The effects of social comparison on inaction inertia Piyush Kumar Organizational Behavior and Human Decision Processes Behavioral SciencesSocietal InfluenceSocial BehaviorSocial PsychologySocial Influence	2004	49
A study of the antecedents of slogan liking Mayukh Dass, Chiranjeev Kohli, Piyush Kumar, Journal of Business Research AdvertisingManagementConsumer ResearchMarketing CommunicationCommunication	2014	49
Brand Counterextensions: The Impact of Brand Extension Success versus Failure Piyush Kumar Journal of Marketing Research MarketingCustomer SatisfactionBrand EquityReciprocal DirectionPositioning (Marketing)	2005	43
The Impact of Service-Time Uncertainty and Anticipated Congestion on Customers' Waiting-Time Decisions Piyush Kumar, Parthasarathy Krishnamurthy Journal of Service Research Service ProviderCustomer SatisfactionWaiting TimeBehavioral Decision MakingService Assurance	2008	38

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