Concepedia

Piyush Kumar

PK

26

Publications

1.2K

Citations

19

H-Index

1997

Active since

Affiliations

University of Georgia(Current)

Texas Tech University

Vanderbilt University

Rice University

Elon University

Piyush Kumar is an author at University of Georgia specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionBrand StrategyConsumer BehaviorService QualityBrand ManagementConsumer Decision Making

Publications per year

1997–2024

26

Publications

26

The Impact of Waiting Time Guarantees on Customers' Waiting Experiences

Piyush Kumar, Manohar U. Kalwani, Maqbool Dada · Marketing Science · 1997 · 239 citations

Customer Experience, Customer Satisfaction, Service Assurance +17

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

Piyush Kumar · Journal of Marketing · 2005 · 148 citations

Customer Satisfaction, Brand Equity, Focal Brand +13

The impact of media richness on consumer information search and choice

Moutusy Maity, Mayukh Dass, Piyush Kumar · Journal of Business Research · 2018 · 140 citations

Information Search, Advertising, Information Behavior +11

The Impact of Performance, Cost, and Competitive Considerations on the Relationship between Satisfaction and Repurchase Intent in Business Markets

Piyush Kumar · Journal of Service Research · 2002 · 106 citations

Customer Satisfaction, Consumer Uncertainty, Repurchase Intent +19

The Impact of Capital Structure on Advertising Competition: An Empirical Study*

Gustavo Grullon, George Kanatas, Piyush Kumar · The Journal of Business · 2006 · 63 citations

Rows per page

1–5 of 26