Masoud Moradi

Applications of artificial intelligence in B2B marketing: Challenges and future directions

Masoud Moradi, Mayukh Dass · Industrial Marketing Management · 2022 · 94 citations

Artificial Intelligence, Marketing Analytics, Business-to-business Research +13

The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises

Masoud Moradi, Vishag Badrinarayanan · Journal of Business Research · 2020 · 70 citations

Marketing, Entrepreneurial Aftermarket Enterprises, Business +10

A <scp>meta‐analysis</scp> of the elaboration likelihood model in the electronic word of mouth literature

Masoud Moradi, Fereshteh Zihagh · International Journal of Consumer Studies · 2022 · 67 citations · Full text

Digital Marketing, Mouth Literature, Consumer Research +24

The time-varying effects of rhetorical signals in crowdfunding campaigns

Masoud Moradi, Mayukh Dass, Dennis B. Arnett et al. · Journal of the Academy of Marketing Science · 2023 · 40 citations

Behavioral Decision Making, Message Framing, Public Opinion +11

Importance of Internet of Things (IoT) in Marketing Research and Its Ethical and Data Privacy Challenges

Masoud Moradi · Business Ethics and Leadership · 2021 · 24 citations · Full text

Artificial Intelligence, Engineering, Machine Learning +25