Concepedia

Ashish Sinha

AS

25

Publications

1.3K

Citations

19

H-Index

1995

Active since

Affiliations

UNSW Sydney(Current)

Victoria University of Wellington

University of Technology Sydney

University of Alberta

Grenoble Ecole de Management

Ashish Sinha is an author at UNSW Sydney specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchBusiness StrategyStrategic ManagementBrand ManagementConsumer BehaviorBrand StrategyBrand Development

Publications per year

1995–2023

25

Publications

25

The effect of multi-purpose shopping on pricing and location strategy for grocery stores

Peter T. L. Popkowski Leszczyc, Ashish Sinha, Anna Sahgal · Journal of Retailing · 2004 · 191 citations

Economics, Management, Consumer Research +9

Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores

Peter T. L. Popkowski Leszczyc, Ashish Sinha, Harry Timmermans · Journal of Retailing · 2000 · 188 citations

Economics, Management, Consumer Research +9

Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation

Liem Viet Ngo, Tania Bucic, Ashish Sinha et al. · Journal of Business Research · 2017 · 102 citations

Innovation Study, Organizational Communication, Management +11

A meta‐analysis of extremeness aversion

Nico Neumann, Ulf Böckenholt, Ashish Sinha · Journal of Consumer Psychology · 2015 · 84 citations

An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention

Nicholas J. Ashill, Ashish Sinha · Journal of Asia-Pacific Business · 2004 · 72 citations

Origin Effects, Customer Satisfaction, International Marketing +16

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