The effect of multi-purpose shopping on pricing and location strategy for grocery stores

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Wagner A. Kamakura, Gary J. Russell · Journal of Marketing Research · 1989 · 1.3K citations

Social Sciences, Business Economics, Economics +15

Defining and Estimating a Trading Area

David L. Huff · Journal of Marketing · 1964 · 1.1K citations

Engineering, Economics, Method Validation +1

The Price Knowledge and Search of Supermarket Shoppers

Peter R. Dickson, Alan G. Sawyer · Journal of Marketing · 1990 · 1K citations

Business, Economics, Marketing +14

A Probabilistic Analysis of Shopping Center Trade Areas

David L. Huff · Land Economics · 1963 · 654 citations

Management, Marketing, Retail Management +14

Determining Where to Shop: Fixed and Variable Costs of Shopping

David Bell, Teck‐Hua Ho, Christopher S. Tang · Journal of Marketing Research · 1998 · 583 citations

Business, Marketing, Retail Management +16