Merchandising Strategy is a retail management framework that specifies how product assortment, pricing, promotion, and in-store presentation are systematically coordinated to influence consumer purchasing behavior and achieve strategic sales objectives within a given retail environment.
726
Publications
37.7K
Citations
1.5K
Authors
656
Institutions
Publications per year
2017–2026
189
Publications
726
Retail Luxury Strategy: Assembling Charisma through Art and Magic
Delphine Dion, Eric J. Arnould · Journal of Retailing · 2011 · 419 citations · Full text
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1.5K
- DG
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1–5 of 1.5K
Institutions
656
Babson College
Wellesley, United States
11 h-index
20 publications
1.8K citations
University of Stirling
Stirling, United Kingdom
11 h-index
16 publications
951 citations
Iowa State University
Ames, United States
11 h-index
21 publications
1.2K citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
10 h-index
12 publications
826 citations
University of Tennessee at Knoxville
Knoxville, United States
10 h-index
11 publications
1.1K citations
University of Manchester
Manchester, United Kingdom
10 h-index
19 publications
2K citations
Manchester Metropolitan University
Manchester, United Kingdom
9 h-index
13 publications
787 citations
Michigan State University
East Lansing, United States
9 h-index
11 publications
778 citations
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Venues
- Journal of Retailing and Consumer Services
69 publications · 4K citations
39
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- International Journal of Retail & Distribution Management
52 publications · 3.3K citations
33
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- Journal of Retailing
31 publications · 3.2K citations
24
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- Journal of Business Research
JBR · 21 publications · 1.8K citations
21
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- The International Review of Retail Distribution and Consumer Research
20 publications · 602 citations
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