Delphine Dion

Retail Luxury Strategy: Assembling Charisma through Art and Magic

Delphine Dion, Eric J. Arnould · Journal of Retailing · 2011 · 419 citations · Full text

Business, Marketing, Retail Management +14

Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter

Delphine Dion, Stéphane Borraz · Journal of Marketing · 2017 · 257 citations

Business, Marketing, Marketing Management +14

Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry

Delphine Dion, Stéphane Borraz · Journal of Retailing and Consumer Services · 2014 · 123 citations

Business, Marketing, Marketing Management +14

Reviving sleeping beauty brands by rearticulating brand heritage

Delphine Dion, Gérald Mazzalovo · Journal of Business Research · 2016 · 99 citations

Business, Marketing, Marketing Management +10

Persona-fied brands: managing branded persons through persona

Delphine Dion, Eric J. Arnould · Journal of Marketing Management · 2015 · 83 citations

Management, Marketing, Marketing Management +10