Concepedia

Endcap Merchandising

Endcap Merchandising is a retail merchandising strategy that involves placing promotional or high-priority products at the end of an aisle to maximize product visibility, stimulate impulse purchases, and increase sales conversion through strategic spatial positioning within a store layout.

4

Publications

71

Citations

13

Authors

2

Institutions

Publications per year

2017–2026

4

Parents

Publications

4

Management and Effects of In-Store Promotional Displays

Oğuz Çetin, Adam J. Mersereau, Ali K. Parlaktürk · Manufacturing & Service Operations Management · 2019 · 24 citations · Full text

, , +17

Assessing the sales effectiveness of differently located endcaps in a supermarket

Pei Jie Tan, Armando Maria Corsi, Anne Sharp et al. · Journal of Retailing and Consumer Services · 2018 · 23 citations

, , +12

The Real Estate Value Of Supermarket Endcaps

William Caruso, Armando Maria Corsi, Svetlana Bogomolova et al. · Journal of Advertising Research · 2018 · 12 citations

, , +14

The Sales Impact of Featuring Healthy Foods, Indulgent Foods, or Both: Findings from a Large-Scale Retail Field Study

Peggy J. Liu, Steven K. Dallas, Matthew Harding et al. · Journal of the Association for Consumer Research · 2018 · 12 citations

, , +17

1–4 of 4

Authors

13

  1. PJ
    Pei Jie Tan

    University of South Australia, Australia

    2 publications · 35 citations

    2

    h-index

  2. WC
    William Caruso

    University of South Australia, Australia

    2 publications · 35 citations

    2

    h-index

  3. AS
    Anne Sharp

    University of South Australia, Australia

    2 publications · 35 citations

    2

    h-index

  4. AM
    Armando Maria Corsi

    University of South Australia, Australia

    2 publications · 35 citations

    2

    h-index

  5. LL
    Larry Lockshin

    University of South Australia, Australia

    2 publications · 35 citations

    2

    h-index

1–5 of 13

Institutions

2

  1. University of South Australia

    Adelaide, Australia

    2 h-index

    8 publications

    162 citations

  2. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    1 h-index

    3 publications

    72 citations

1–2 of 2

Venues

  1. Manufacturing & Service Operations Management

    1 publications · 24 citations

    1

    h-index

  2. Journal of the Association for Consumer Research

    JACR · 1 publications · 12 citations

    1

    h-index

  3. Journal of Advertising Research

    JAR · 1 publications · 12 citations

    1

    h-index

  4. Journal of Retailing and Consumer Services

    1 publications · 23 citations

    1

    h-index

1–4