Peggy J. Liu - Concepedia

Author

Peggy J. Liu

University of Pittsburgh ORCID

Also Known As

Liu, Peggy J., P. Liu, PEGGY J. LIU, Peggy J Liu, Peggy J. Liu

Publications

Citations

H-Index

121

Concepts

All Affiliations

University of Pittsburgh Duke University Vanderbilt University Cornell University New York University

About

Peggy J. Liu is an author at University of Pittsburgh specializing in consumer research, marketing, and food choice.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	481
2	Business	6	6	277
3	Health Sciences	5	5	325
4	Arts	2	2	30
5	Engineering	2	2	142

Peggy J. Liu

Publications

1.4K

Citations

H-Index

Page 1

	Year	Citations
Using Behavioral Economics to Design More Effective Food Policies to Address Obesity Peggy J. Liu, Jessica Wisdom, Christina A. Roberto, Applied Economic Perspectives and Policy Nutrition LiteracyPublic Health NutritionConsumer ResearchMore Nutrition InformationNutrition Security	2013	154
A Framework for Understanding Consumer Choices for Others Peggy J. Liu, Steven K. Dallas, Gavan J. Fitzsimons Journal of Consumer Research Customer SatisfactionBehavioral Decision MakingConsumer StudyConsumer ResearchSocial Influence	2019	129
A test of different menu labeling presentations Peggy J. Liu, Christina A. Roberto, Linda J. Liu, Appetite Architectural DesignEngineeringVisual InterfaceDesignUser Experience	2012	113
Vice-Virtue Bundles Peggy J. Liu, Kelly L. Haws, Cait Lamberton, Management Science Food ChoiceVirtue ProportionsBehavioral SciencesConsumer Decision MakingVice-virtue Bundles	2015	93
That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption Andrea Heintz Tangari, My Bui, Kelly L. Haws, Journal of Marketing NutritionConsumer UncertaintyBackfire EffectsBehavioral Decision MakingSnack Consumption Quantity	2018	68
The use of sports references in marketing of food and beverage products in supermarkets Marie A. Bragg, Peggy J. Liu, Christina A. Roberto, Public Health Nutrition	2012	42
Exploring the Relationship between Varieties of Variety and Weight Loss: When more Variety can Help People Lose Weight Kelly L. Haws, Peggy J. Liu, Joseph P. Redden, Journal of Marketing Research NutritionPublic Health NutritionWeight ManagementFood ChoiceObesity	2016	42
Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption Peggy J. Liu, Kate E. Min Journal of Marketing Research Consumer UncertaintyBehavioral Decision MakingConsumer ResearchCommunicationPreference Expression Asymmetry	2020	41
Sharing Extraordinary Experiences Fosters Feelings of Closeness Kate E. Min, Peggy J. Liu, Soo Kim Personality and Social Psychology Bulletin	2017	40
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products Kaitlin Woolley, Daniella Kupor, Peggy J. Liu Journal of Marketing Research Customer SatisfactionFirm PerformanceOrganizational EconomicsConsumer ResearchCompetitive Advantage	2022	39

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