Concepedia

Peggy J. Liu

PJ

37

Publications

1.4K

Citations

23

H-Index

2010

Active since

Affiliations

University of Pittsburgh(Current)

Duke University

Vanderbilt University

Cornell University

New York University

Peggy J. Liu is an author at University of Pittsburgh specializing in consumer research, marketing, and food choice.

Top concepts

Consumer ResearchMarketingFood ChoiceBehavioral ScienceManagementPublic HealthConsumer ChoiceConsumer BehaviorBehavioral EconomicsPublic Health Nutrition

Publications per year

2010–2024

37

Publications

37

Using Behavioral Economics to Design More Effective Food Policies to Address Obesity

Peggy J. Liu, Jessica Wisdom, Christina A. Roberto et al. · Applied Economic Perspectives and Policy · 2013 · 154 citations

Nutrition Literacy, Public Health Nutrition, Consumer Research +20

A Framework for Understanding Consumer Choices for Others

Peggy J. Liu, Steven K. Dallas, Gavan J. Fitzsimons · Journal of Consumer Research · 2019 · 129 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

A test of different menu labeling presentations

Peggy J. Liu, Christina A. Roberto, Linda J. Liu et al. · Appetite · 2012 · 113 citations

Architectural Design, Engineering, Visual Interface +6

Vice-Virtue Bundles

Peggy J. Liu, Kelly L. Haws, Cait Lamberton et al. · Management Science · 2015 · 93 citations

Food Choice, Virtue Proportions, Behavioral Sciences +15

That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption

Andrea Heintz Tangari, My Bui, Kelly L. Haws et al. · Journal of Marketing · 2018 · 68 citations · Full text

Nutrition, Consumer Uncertainty, Backfire Effects +26

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