Concepedia

Steven K. Dallas

SK

Statistics

Publications

6

Citations

255

H-Index

6

Active since

2015

Affiliations

New York University(Current)

Duke University

University of Pittsburgh

Steven K. Dallas is an author at New York University specializing in consumer behavior, business, and marketing.

Top concepts

BusinessMarketingConsumer BehaviorConsumer ResearchEconomicsManagementConsumer ChoiceBehavioral EconomicsConsumer Decision MakingFood Policy

Publications per year

2015–2020

6

Publications

6

A Framework for Understanding Consumer Choices for Others

Peggy J. Liu, Steven K. Dallas, Gavan J. Fitzsimons · Journal of Consumer Research · 2019 · 129 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

Potential problems with increasing serving sizes on the Nutrition Facts label

Steven K. Dallas, Peggy J. Liu, Peter A. Ubel · Appetite · 2015 · 37 citations

Potential Problems, Nutrition, Precision Nutrition +9

Consumer Reactions to Drip Pricing

Shelle Santana, Steven K. Dallas, Vicki G. Morwitz · Marketing Science · 2020 · 35 citations

Consumer Uncertainty, Consumer Research, Pricing +17

“There Ain’t No Such Thing as a Free Lunch”: Consumers’ Reactions to Pseudo-Free Offers

Steven K. Dallas, Vicki G. Morwitz · Journal of Marketing Research · 2018 · 24 citations

Consumer Uncertainty, Such Thing, Behavioral Decision Making +22

Any Size for a Dollar: The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices

Kelly L. Haws, Peggy J. Liu, Steven K. Dallas et al. · Journal of Consumer Psychology · 2019 · 18 citations

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