Concepedia

Shelle Santana

SS

Statistics

Publications

8

Citations

222

H-Index

8

Active since

2011

Affiliations

Bentley University(Current)

Columbia University

New York University

Shelle Santana is an author at Bentley University specializing in marketing, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBehavioral Decision MakingEconomicsSocial SciencesSocial InfluenceBehavioral Economics

Publications per year

2011–2022

8

Publications

8

The Role of Numbers in the Customer Journey

Shelle Santana, Manoj Thomas, Vicki G. Morwitz · Journal of Retailing · 2019 · 59 citations

Customer Experience, Customer Satisfaction, Management +7

Nostalgia: Triggers and its role on new product purchase intentions

Lan Xia, Shelle Santana · Journal of Business Research · 2021 · 45 citations

Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +11

Consumer Reactions to Drip Pricing

Shelle Santana, Steven K. Dallas, Vicki G. Morwitz · Marketing Science · 2020 · 35 citations

Consumer Uncertainty, Consumer Research, Pricing +17

The Role of Gender in Pay-What-You-Want Contexts

Shelle Santana, Vicki G. Morwitz · Journal of Marketing Research · 2021 · 29 citations

Behavioral Decision Making, Consumer Study, Consumer Research +21

Europoly Money: How Do Tourists Convert Foreign Currencies to Make Spending Decisions?

Priya Raghubir, Vicki G. Morwitz, Shelle Santana · Journal of Retailing · 2011 · 20 citations

Foreign Exchange Market, Monetary Policy, Economics +13

Rows per page

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