Concepedia
Statistics
Publications
57
Citations
6.4K
H-Index
37
Active since
1995
Affiliations
University of California, Berkeley(Current)
New York University
University of Michigan
University of Maryland, College Park
Baruch College
Priya Raghubir is an author at University of California, Berkeley specializing in marketing, business, and social sciences.
Publications per year
1995–2022
Customer Experience Management in Retailing: Understanding the Buying Process
Nancy M. Puccinelli, Ronald C. Goodstein, Dhruv Grewal et al. · Journal of Retailing · 2009 · 944 citations
Business, Marketing, Retail Management +14
Framing the Deal: The Role of Restrictions in Accentuating Deal Value
J. Jeffrey Inman, Anil C. Peter, Priya Raghubir · Journal of Consumer Research · 1997 · 422 citations
Business, Behavioral Sciences, Marketing +8
Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?
Priya Raghubir, Aradhna Krishna · Journal of Marketing Research · 1999 · 334 citations
Medicine, Physiology, Vision Science +12
Monopoly money: The effect of payment coupling and form on spending behavior.
Priya Raghubir, Joydeep Srivastava · Journal of Experimental Psychology Applied · 2008 · 294 citations
Business, Economics, Marketing +15
When Do Price Promotions Affect Pretrial Brand Evaluations?
Priya Raghubir, Kim P. Corfman · Journal of Marketing Research · 1999 · 274 citations
Management, Marketing, Marketing Management +10
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