Concepedia
Statistics
Publications
57
Citations
6.3K
H-Index
37
Active since
1995
Affiliations
University of California, Berkeley(Current)
New York University
University of Michigan
University of Maryland, College Park
Baruch College
Priya Raghubir is an author at University of California, Berkeley specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessBehavioral Decision MakingConsumer BehaviorSocial SciencesBehavioral ScienceConsumer Decision MakingEconomics
Publications per year
1995–2022
Customer Experience Management in Retailing: Understanding the Buying Process
Nancy M. Puccinelli, Ronald C. Goodstein, Dhruv Grewal et al. · Journal of Retailing · 2009 · 933 citations
Customer Experience, Customer Satisfaction, Customer Experience Management +6
Framing the Deal: The Role of Restrictions in Accentuating Deal Value
J. Jeffrey Inman, Anil C. Peter, Priya Raghubir · Journal of Consumer Research · 1997 · 413 citations
Negotiation, Negotiation Theory, Behavioral Decision Making +16
Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?
Priya Raghubir, Aradhna Krishna · Journal of Marketing Research · 1999 · 329 citations
Volume Perception, Customer Satisfaction, Behavioral Decision Making +29
Monopoly money: The effect of payment coupling and form on spending behavior.
Priya Raghubir, Joydeep Srivastava · Journal of Experimental Psychology Applied · 2008 · 287 citations
Customer Satisfaction, Behavioral Decision Making, Economic Inquiry +22
When Do Price Promotions Affect Pretrial Brand Evaluations?
Priya Raghubir, Kim P. Corfman · Journal of Marketing Research · 1999 · 274 citations
Marketing, Brand Evaluations, Consumer Decision Making +15
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