Liem Viet Ngo

Innovation and business success: The mediating role of customer participation

Liem Viet Ngo, Aron O’Cass · Journal of Business Research · 2012 · 345 citations

Marketing, Customer Satisfaction, Consumer-driven Product Development +10

In Search of Innovation and Customer‐related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions

Liem Viet Ngo, Aron O’Cass · Journal of Product Innovation Management · 2012 · 279 citations

Market Orientation, Innovation Management, Competitive Advantage +17

Creating value offerings via operant resource-based capabilities

Liem Viet Ngo, Aron O’Cass · Industrial Marketing Management · 2008 · 273 citations

Value Theory, Business, Management +6

Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures

Gary Gregory, Liem Viet Ngo, Munib Karavdic · Industrial Marketing Management · 2017 · 257 citations · Full text

Business-to-business Export Ventures, Business-to-business Research, Digital Marketing +12

Market orientation versus innovative culture: two routes to superior brand performance

Aron O’Cass, Liem Viet Ngo · European Journal of Marketing · 2007 · 238 citations

Market Orientation, Business Culture, Brand Strategy +19