Concepedia
Statistics
Publications
19
Citations
1.6K
H-Index
17
Active since
1996
Affiliations
UNSW Sydney(Current)
The University of Texas at Arlington
University of Economics Ho Chi Minh City
University of Wollongong
Gary Gregory is an author at UNSW Sydney specializing in marketing, business, and marketing management.
Publications per year
1996–2021
Repeated Behavior and Environmental Psychology: The Role of Personal Involvement and Habit Formation in Explaining Water Consumption<sup>1</sup>
Gary Gregory, Michael Di Leo · Journal of Applied Social Psychology · 2003 · 321 citations
Natural Resources, Psychology, Social Psychology +17
Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gary Gregory, Liem Viet Ngo, Munib Karavdic · Industrial Marketing Management · 2017 · 263 citations · Full text
Business, Marketing, Marketing Management +16
Global vs local brands: how home country bias and price differences impact brand evaluations
Warat Winit, Gary Gregory, Mark Cleveland et al. · International Marketing Review · 2014 · 184 citations
Business, Marketing, Marketing Management +14
Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers’ Pro-Social Attitudes
Elten Briggs, Mark Peterson, Gary Gregory · Journal of Macromarketing · 2009 · 127 citations
Social Sciences, Psychology, Social Psychology +10
Cultural values in international advertising: An examination of familial norms and roles in Mexico
Gary Gregory, James M. Munch · Psychology and Marketing · 1997 · 115 citations
Business, Marketing, Social Psychology +16
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