Concepedia

Warat Winit

WW

Statistics

Publications

7

Citations

295

H-Index

7

Active since

2014

Affiliations

Chiang Mai University(Current)

Mahidol University

Griffith University

Warat Winit is an author at Chiang Mai University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessEducationBrand ManagementConsumer BehaviorBrand StrategyConsumer CultureBusiness Strategy

Publications per year

2014–2023

7

Publications

7

Global vs local brands: how home country bias and price differences impact brand evaluations

Warat Winit, Gary Gregory, Mark Cleveland et al. · International Marketing Review · 2014 · 183 citations

Refined Conceptualization, International Marketing, Brand Strategy +22

How Disclosure Types of Sustainability Performance Impact Consumers’ Relationship Quality and Firm Reputation

Warat Winit, Erboon Ekasingh, Jomjai Sampet · Sustainability · 2023 · 26 citations · Full text

Customer Satisfaction, Disclosure Types, Environmental Performance +21

Consumer ethics among young consumers in developing countries: a cross national study

Denni Arli, Fandy Tjiptono, Warat Winit · Social Responsibility Journal · 2015 · 25 citations

Consumer Study, Value Theory, Consumer Research +21

Enhancing the Prospect of Corporate Sustainability via Brand Equity: A Stakeholder Model

Warat Winit, Sooksan Kantabutra · Sustainability · 2022 · 20 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +24

Sustaining Thai SMEs through perceived benefits and happiness

Warat Winit, Sooksan Kantabutra · Management Research Review · 2017 · 17 citations

Total Quality Management, Customer Satisfaction, Firm Performance +22

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