Concepedia

James M. Munch

JM

Statistics

Publications

18

Citations

1.1K

H-Index

15

Active since

1984

Affiliations

The University of Texas at Arlington(Current)

Wright State University

University of Delaware

California State University, Long Beach

Youngstown State University

James M. Munch is an author at The University of Texas at Arlington specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchPersuasionSocial SciencesArtsCultureAdvertisingConsumer BehaviorMarketing Communication

Publications per year

1984–2018

18

Publications

18

The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall

Mark A. Pavelchak, John H. Antil, James M. Munch · Journal of Consumer Research · 1988 · 200 citations

Affective Design, Psychosocial Determinant, Social Psychology +17

Consumer Responses to Tropes in Print Advertising

Mark Toncar, James M. Munch · Journal of Advertising · 2001 · 183 citations

Print Ad, Advertising, Interactive Marketing +14

Cultural values in international advertising: An examination of familial norms and roles in Mexico

Gary Gregory, James M. Munch · Psychology and Marketing · 1997 · 115 citations

Ethnicity, Cultural Values, Cultural Relation +24

Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion

John L. Swasy, James M. Munch · Journal of Consumer Research · 1985 · 89 citations

Argumentation Analysis, Receiver Elaborations, Pragmatic Analysis +26

Attitude functions in consumer research: comparing value–attitude relations in individualist and collectivist cultures

Gary Gregory, James M. Munch, Mark Peterson · Journal of Business Research · 2002 · 85 citations

Culture, Comparing Value–attitude Relations, Consumer Culture +11

1–5 of 18