Concepedia

James M. Munch

JM

Statistics

Publications

18

Citations

1.1K

H-Index

15

Active since

1984

Affiliations

The University of Texas at Arlington(Current)

Wright State University

University of Delaware

California State University, Long Beach

Youngstown State University

James M. Munch is an author at The University of Texas at Arlington specializing in marketing, social sciences, and persuasion.

Publications per year

1984–2018

18

Publications

18

The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall

Mark A. Pavelchak, John H. Antil, James M. Munch · Journal of Consumer Research · 1988 · 201 citations

Social Sciences, Psychology, Social Psychology +17

Consumer Responses to Tropes in Print Advertising

Mark Toncar, James M. Munch · Journal of Advertising · 2001 · 184 citations

Business, Communication, Marketing +15

Cultural values in international advertising: An examination of familial norms and roles in Mexico

Gary Gregory, James M. Munch · Psychology and Marketing · 1997 · 115 citations

Business, Marketing, Social Psychology +16

Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion

John L. Swasy, James M. Munch · Journal of Consumer Research · 1985 · 89 citations

Social Sciences, Communication, Social Psychology +10

Attitude functions in consumer research: comparing value–attitude relations in individualist and collectivist cultures

Gary Gregory, James M. Munch, Mark Peterson · Journal of Business Research · 2002 · 85 citations

Social Sciences, Marketing, Social Psychology +12

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