Concepedia

John H. Antil

JH

Statistics

Publications

8

Citations

1.2K

H-Index

8

Active since

1983

Affiliations

University of Delaware(Current)

John H. Antil is an author at University of Delaware specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchPsychologyAdvertisingEngineeringPublic PolicySocial SciencesBusiness

Publications per year

1983–2012

8

Publications

8

Socially Responsible Consumers: Profile and Implications for Public Policy

John H. Antil · Journal of Macromarketing · 1984 · 431 citations

Socially Responsible Product, Sustainable Consumption, Engineering +19

Conceptualization and Operationalization of Involvement

John H. Antil · ACR North American Advances · 1984 · 276 citations

Public Involvement, Organizational Communication, Community Engagement +6

The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall

Mark A. Pavelchak, John H. Antil, James M. Munch · Journal of Consumer Research · 1988 · 200 citations

Affective Design, Psychosocial Determinant, Social Psychology +17

Socially Responsible Consumers: Profile and Implications for Public Policy

John H. Antil · Journal of Macromarketing · 1984 · 167 citations

Socially Responsible Product, Sustainable Consumption, Engineering +19

NEW PRODUCT OR SERVICE ADOPTION: WHEN DOES IT HAPPEN?

John H. Antil · Journal of Consumer Marketing · 1988 · 38 citations

Innovation Evaluation, Consumer Uncertainty, Service Innovation +17

1–5 of 8