Concepedia

Valeria Noguti

VN

7

Publications

272

Citations

7

H-Index

2014

Active since

Affiliations

University of Technology Sydney(Current)

American University

Valeria Noguti is an author at University of Technology Sydney specializing in social media, interactive marketing, and consumer engagement.

ORCID

Top concepts

Publications per year

2014–2022

7

Publications

7

Post language and user engagement in online content communities

Valeria Noguti · European Journal of Marketing · 2016 · 68 citations

, , +25

Who am I? The relationship between self‐concept uncertainty and materialism

Valeria Noguti, Alexandra L. Bokeyar · International Journal of Psychology · 2014 · 60 citations · Full text

Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising

Valeria Noguti, David S. Waller · Journal of Marketing Management · 2020 · 54 citations

, , +16

Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence

Valeria Noguti, Cristel Antonia Russell · Journal of Advertising · 2014 · 51 citations

Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media

Valeria Noguti · European Journal of Marketing · 2022 · 16 citations

, , +26

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