Concepedia

Hillbun Ho

HH

12

Publications

788

Citations

12

H-Index

2010

Active since

Affiliations

Nanyang Technological University(Current)

University of Technology Sydney

University of Arizona

Hillbun Ho is an author at Nanyang Technological University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchCustomer SatisfactionSocial InfluenceBusiness StrategyStrategic ManagementSupply Chain Management

Publications per year

2010–2022

12

Publications

12

Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships

Shankar Ganesan, Steven P. Brown, Babu John Mariadoss et al. · Journal of Marketing Research · 2010 · 199 citations

Consumer Uncertainty, Behavioral Decision Making, Social Influence +16

Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing between Suppliers in Coopetition? the Role of Customer Participation

Hillbun Ho, Shankar Ganesan · Journal of Marketing · 2013 · 174 citations · Full text

Customer Satisfaction, Hurt Knowledge Sharing, Industrial Organization +19

Who pays you to be green? How customers' environmental practices affect the sales benefits of suppliers' environmental practices

Chien‐Ming Chen, Hillbun Ho · Journal of Operations Management · 2019 · 86 citations

Customer Satisfaction, Green Marketing, Greenwashing +29

Performance implications of marketing exploitation and exploration: Moderating role of supplier collaboration

Hillbun Ho, Ruichang Lu · Journal of Business Research · 2014 · 64 citations

Supplier Relationship, Supplier Collaboration, Management +12

Social Networking Site Use and Materialistic Values Among Youth: The Safeguarding Role of the Parent-Child Relationship and Self-Regulation

Hillbun Ho, Wonsun Shin, May O. Lwin · Communication Research · 2017 · 49 citations · Full text

Digital Marketing, Online Communication, Online Communities +30

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