Kenichi Ito

Do surrounding figures' emotions affect judgment of the target figure's emotion? Comparing the eye-movement patterns of European Canadians, Asian Canadians, Asian international students, and Japanese

Takahiko Masuda, Huaitang Wang, Keiko Ishii et al. · Frontiers in Integrative Neuroscience · 2012 · 95 citations · Full text

Target Model, Affective Variable, Social Psychology +23

Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing

Emanuel de Bellis, Christian Hildebrand, Kenichi Ito et al. · Journal of Marketing Research · 2019 · 63 citations · Full text

Consumer Uncertainty, Engineering, Brand Strategy +27

How Much Information? East Asian and North American Cultural Products and Information Search Performance

Huaitang Wang, Takahiko Masuda, Kenichi Ito et al. · Personality and Social Psychology Bulletin · 2012 · 57 citations

Much Information, Information Search Performance, Exploratory Search +27

Agency and Facial Emotion Judgment in Context

Kenichi Ito, Takahiko Masuda, Liman Man Wai Li · Personality and Social Psychology Bulletin · 2013 · 48 citations · Full text

Consumption-oriented engagement in social network sites

Hillbun Ho, Kenichi Ito · European Journal of Marketing · 2019 · 48 citations

Cultural Consumption, Digital Marketing, Consumer Study +28