Thorsten Wiesel

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

Business, Marketing, Marketing Management +15

Dashboards as a Service

Koen Pauwels, Tim Ambler, Bruce H. Clark et al. · Journal of Service Research · 2009 · 243 citations

Business, Marketing, Marketing Management +15

<b>Practice Prize Paper</b>—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Thorsten Wiesel, Koen Pauwels, Joep Arts · Marketing Science · 2010 · 212 citations · Full text

Business, Marketing, Marketing Management +13

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Evert de Haan, P.K. Kannan, Peter C. Verhoef et al. · Journal of Marketing · 2018 · 186 citations · Full text

Business, Marketing, Marketing Management +17

Customer Equity: An Integral Part of Financial Reporting

Thorsten Wiesel, Bernd Skiera, Julián Villanueva · Journal of Marketing · 2008 · 167 citations

Business, Accountancy, Accounting +16