Concepedia

Joep Arts

JA

4

Publications

810

Citations

4

H-Index

2009

Active since

Affiliations

Vrije Universiteit Amsterdam(Current)

Joep Arts is an author at Vrije Universiteit Amsterdam specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchDigital MarketingBusiness AnalyticsMarketing AnalyticsInteractive MarketingInnovationAdvertising

Publications per year

2009–2013

4

Publications

4

Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior

Joep Arts, R.T. Frambach, Tammo H.A. Bijmolt · International Journal of Research in Marketing · 2011 · 541 citations · Full text

Marketing, Consumer-driven Product Development, Consumer Decision Making +11

<b>Practice Prize Paper</b>—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Thorsten Wiesel, Koen Pauwels, Joep Arts · Marketing Science · 2010 · 207 citations · Full text

Marketing Analytics, Digital Marketing, Consumer Research +16

Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression

Thorsten Wiesel, Koen Pauwels, Joep Arts · 2009 · 45 citations

Marketing Analytics, Offline Funnel Progression, Online Customer Behavior +7

Pricing in the international takeoff of new products

Deepa Chandrasekaran, Joep Arts, Gerard J. Tellis et al. · International Journal of Research in Marketing · 2013 · 17 citations

International Business, Management, Business +8

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