Concepedia

Deepa Chandrasekaran

DC

9

Publications

500

Citations

9

H-Index

2008

Active since

Affiliations

University of Southern California(Current)

The University of Texas at Austin

The University of Texas at San Antonio

Lehigh University

Deepa Chandrasekaran is an author at University of Southern California specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchGlobal StrategyEconomic AnalysisEconomicsEducationInnovationBusiness Strategy

Publications per year

2008–2020

9

Publications

9

Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities

Gaia Rubera, Deepa Chandrasekaran, Andrea Ordanini · Journal of the Academy of Marketing Science · 2015 · 122 citations

Innovation Management, Dual Role, Management +8

Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”

B.J. Allen, Deepa Chandrasekaran, Suman Basuroy · Journal of Marketing · 2017 · 118 citations

Innovation Evaluation, Collaborative Design, Digital Marketing +26

Extent and impact of response biases in cross-national survey research

Gerard J. Tellis, Deepa Chandrasekaran · International Journal of Research in Marketing · 2010 · 76 citations

Survey (Human Research), Engineering, Selection Bias +9

Effects of offline ad content on online brand search: insights from super bowl advertising

Deepa Chandrasekaran, Raji Srinivasan, Debika Sihi · Journal of the Academy of Marketing Science · 2017 · 65 citations

Online Customer Behavior, Online Brand Search, Advertising +11

Getting a Grip on the Saddle: Chasms or Cycles?

Deepa Chandrasekaran, Gerard J. Tellis · Journal of Marketing · 2011 · 34 citations · Full text

Traction Application, Consumer Research, Motor Control +19

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