Concepedia

Gaia Rubera

GR

31

Publications

2.8K

Citations

22

H-Index

2008

Active since

Affiliations

Bocconi University(Current)

Michigan State University

Imperial College London

Temple University

Gaia Rubera is an author at Bocconi University specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingStrategic ManagementInnovationBusiness StrategyInnovation ManagementNew Product DevelopmentTechnology TransferCorporate Innovation

Publications per year

2008–2025

31

Publications

31

When the Recipe Is More Important Than the Ingredients

Andrea Ordanini, A. Parasuraman, Gaia Rubera · Journal of Service Research · 2013 · 676 citations

Nutrition, Customer Satisfaction, Novel Food +18

Drivers of Brand Commitment: A Cross-National Investigation

Andreas B. Eisingerich, Gaia Rubera · Journal of International Marketing · 2010 · 329 citations

International Marketing, Consumer Research, Brand Strategy +17

Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information

Andreas B. Eisingerich, Gaia Rubera, Matthias Seifert et al. · Journal of Service Research · 2010 · 254 citations

Socially Responsible Product, Consumer Uncertainty, Consumer Research +19

Managing Service Innovation and Interorganizational Relationships for Firm Performance

Andreas B. Eisingerich, Gaia Rubera, Matthias Seifert · Journal of Service Research · 2008 · 154 citations

Innovation Focus, Service Innovation, Firm Performance +12

Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities

Gaia Rubera, Deepa Chandrasekaran, Andrea Ordanini · Journal of the Academy of Marketing Science · 2015 · 122 citations

Innovation Management, Dual Role, Management +8

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