Andreas B. Eisingerich

Drivers of Brand Commitment: A Cross-National Investigation

Andreas B. Eisingerich, Gaia Rubera · Journal of International Marketing · 2010 · 334 citations

Business, Marketing, Marketing Management +12

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C.W. Park, Deborah J. MacInnis, Joseph R. Priester et al. · Journal of Marketing · 2010 · 303 citations · Full text

Business, Marketing, Marketing Management +10

Why recommend a brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites differs from traditional word‐of‐mouth

Andreas B. Eisingerich, HaeEun Helen Chun, Yeyi Liu et al. · Journal of Consumer Psychology · 2014 · 299 citations · Full text

Business, Marketing, Marketing Management +17

How can clusters sustain performance? The role of network strength, network openness, and environmental uncertainty

Andreas B. Eisingerich, Simon J. Bell, Paul Tracey · Research Policy · 2010 · 274 citations

Computing, Strategic Management, Knowledge Networks +13

Perceived Service Quality and Customer Trust

Andreas B. Eisingerich, Simon J. Bell · Journal of Service Research · 2007 · 262 citations

Business, Marketing, Marketing Management +14