Concepedia
Statistics
Publications
8
Citations
592
H-Index
Active since
2006
Affiliations
University of Southern California(Current)
University of Houston
Imperial College London
C.W. Park is an author at University of Southern California specializing in marketing management, business, and marketing.
Publications per year
2006–2013
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C.W. Park, Deborah J. MacInnis, Joseph R. Priester et al. · Journal of Marketing · 2010 · 303 citations · Full text
Business, Marketing, Marketing Management +10
Beyond Attitudes: Attachment and Consumer Behavior
C.W. Park, Deborah J. MacInnis, Joseph R. Priester · SSRN Electronic Journal · 2006 · 145 citations · Full text
Attachment–aversion (AA) model of customer–brand relationships
C.W. Park, Andreas B. Eisingerich, Jason Whan Park · Journal of Consumer Psychology · 2013 · 49 citations · Full text
Business, Marketing, Marketing Management +14
Brand Attachment and Management of a Strategic Brand Exemplar
C.W. Park, Deborah J. MacInnis, Joseph R. Priester · SSRN Electronic Journal · 2007 · 29 citations · Full text
What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct
C.W. Park, Deborah J. MacInnis · Journal of Consumer Research · 2006 · 25 citations · Full text
Social Sciences, Behavioral Sciences, Social Psychology +7
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