Statistics
Publications
3
Citations
345
H-Index
3
Active since
2012
Jason Whan Park is an author at University of Southern California specializing in brand management, business, and marketing management.
Publications per year
2012–2013
3
3
The role of brand logos in firm performance
C. Whan Park, Andreas B. Eisingerich, Gratiana Pol et al. · Journal of Business Research · 2012 · 240 citations
C. Whan Park, Andreas B. Eisingerich, Jason Whan Park · Journal of Consumer Psychology · 2013 · 56 citations
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