Gratiana Pol

The role of brand logos in firm performance

C. Whan Park, Andreas B. Eisingerich, Gratiana Pol et al. · Journal of Business Research · 2012 · 240 citations

Business, Marketing, Marketing Management +14

Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals

Martin Reimann, Deborah J. MacInnis, Valerie S. Folkes et al. · Journal of the Association for Consumer Research · 2018 · 90 citations

Business, Marketing, Psychology +7

Embodiment in judgment and choice.

Martin Reimann, Wilko Feye, Alan J. Malter et al. · Journal of Neuroscience Psychology and Economics · 2012 · 45 citations · Full text

Social Sciences, Psychology, Social Psychology +13

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

Freeman Wu, Martin Reimann, Gratiana Pol et al. · Journal of the Academy of Marketing Science · 2022 · 26 citations

Humanities, Marketing, Marketing Management +10

How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis

Martin Eisend, Gratiana Pol, Dominika Niewiadomska et al. · Journal of Consumer Research · 2024 · 16 citations · Full text

Social Sciences, Marketing, Psychology +13