Concepedia

Yeyi Liu

YL

15

Publications

955

Citations

14

H-Index

2014

Active since

Affiliations

University of Leeds(Current)

Imperial College London

Institute of Atmospheric Physics

Xi'an Jiaotong University

Center for Excellence in Tibetan Plateau Earth Sciences

Yeyi Liu is an author at University of Leeds specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorSocial SciencesCryosphereClimatologyEngineeringBrand Equity

Publications per year

2014–2023

15

Publications

15

Why recommend a brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites differs from traditional word‐of‐mouth

Andreas B. Eisingerich, HaeEun Helen Chun, Yeyi Liu et al. · Journal of Consumer Psychology · 2014 · 293 citations · Full text

How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment

Yeyi Liu, Magnus Hultman, Andreas B. Eisingerich et al. · Annals of Tourism Research · 2020 · 139 citations · Full text

Digital Marketing, International Marketing, Brand Strategy +21

Service Firm Performance Transparency

Yeyi Liu, Andreas B. Eisingerich, Seigyoung Auh et al. · Journal of Service Research · 2015 · 112 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Firm Performance +16

Effects of ethical ideologies and perceptions of CSR on consumer behavior

Dayananda Palihawadana, Pejvak Oghazi, Yeyi Liu · Journal of Business Research · 2016 · 87 citations

Socially Responsible Product, Ethical Ideologies, Perceived Ethicality +10

The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising

Hongyan Jiang, Huimin Tan, Yeyi Liu et al. · Annals of Tourism Research · 2020 · 56 citations

Customer Satisfaction, Behavioral Sciences, Destination Marketing +10

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