Concepedia

Seigyoung Auh

SA

54

Publications

6.9K

Citations

39

H-Index

1998

Active since

Affiliations

Brock University(Current)

Banner Thunderbird Medical Center

Yonsei University

University of Leeds

Arizona State University

Seigyoung Auh is an author at Brock University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingCustomer SatisfactionBusiness StrategyOrganizational BehaviorConsumer ResearchStrategic ManagementHuman ResourcesService Quality

Publications per year

1998–2022

54

Publications

54

Co-production and customer loyalty in financial services

Seigyoung Auh, Simon J. Bell, Colin McLeod et al. · Journal of Retailing · 2007 · 903 citations

Customer Satisfaction, Business, Customer Participation +4

Balancing exploration and exploitation: The moderating role of competitive intensity

Seigyoung Auh, Bülent Mengüç · Journal of Business Research · 2005 · 815 citations

Exploration V Exploitation, Game Theory, Management +8

The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance

Bülent Mengüç, Seigyoung Auh, Lucie K. Ozanne · Journal of Business Ethics · 2009 · 414 citations

Environmental Performance, Organization-environment Relationship, Environmental Impact Assessment +15

Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability

Bülent Mengüç, Seigyoung Auh, Peter Yannopoulos · Journal of Product Innovation Management · 2013 · 341 citations

Innovation Evaluation, Radical Innovation Capability, Innovation Management +26

The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption

Abdul R. Ashraf, Narongsak Thongpapanl, Seigyoung Auh · Journal of International Marketing · 2014 · 304 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +21

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