Seigyoung Auh

Co-production and customer loyalty in financial services

Seigyoung Auh, Simon J. Bell, Colin McLeod et al. · Journal of Retailing · 2007 · 903 citations

Customer Satisfaction, Business, Customer Participation +4

Balancing exploration and exploitation: The moderating role of competitive intensity

Seigyoung Auh, Bülent Mengüç · Journal of Business Research · 2005 · 815 citations

Exploration V Exploitation, Game Theory, Management +8

The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance

Bülent Mengüç, Seigyoung Auh, Lucie K. Ozanne · Journal of Business Ethics · 2009 · 414 citations

Environmental Performance, Organization-environment Relationship, Environmental Impact Assessment +15

Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability

Bülent Mengüç, Seigyoung Auh, Peter Yannopoulos · Journal of Product Innovation Management · 2013 · 341 citations

Innovation Evaluation, Radical Innovation Capability, Innovation Management +26

The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption

Abdul R. Ashraf, Narongsak Thongpapanl, Seigyoung Auh · Journal of International Marketing · 2014 · 304 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +21