Bülent Mengüç

Balancing exploration and exploitation: The moderating role of competitive intensity

Seigyoung Auh, Bülent Mengüç · Journal of Business Research · 2005 · 815 citations

Exploration V Exploitation, Game Theory, Management +8

Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness

Bülent Mengüç · Journal of the Academy of Marketing Science · 2005 · 691 citations

Market Orientation, Management, Business +9

Challenges of the “green imperative”: a natural resource-based approach to the environmental orientation–business performance relationship

Bülent Mengüç, Lucie K. Ozanne · Journal of Business Research · 2003 · 609 citations

Environmental Performance, Green Marketing, Natural Resource-based Approach +13

The implications of socialization and integration in supply chain management

Paul D. Cousins, Bülent Mengüç · Journal of Operations Management · 2005 · 570 citations

Supply Chain Integration, Client-supplier Relationships, Education +18

The employee-organization relationship, organizational citizenship behaviors, and superior service quality

Simon J. Bell, Bülent Mengüç · Journal of Retailing · 2002 · 485 citations

Employee Involvement, Employee Attitude, Organizational Characteristic +7